Case Studies
Selected projects where experimentation, analytics, and operating cadence were redesigned for measurable business impact.
Reduced test cycle-time by 34% with better guardrail discipline.
Built an experimentation operating model that reduced cycle-time while improving confidence in rollout decisions.
Improved activation conversion by 11% over two quarters.
Built a weekly funnel diagnostics system that aligned acquisition, activation, and retention teams around one decision loop.
De-risked pricing tests while preserving retention quality.
Designed a pricing analytics layer connecting elasticity signals, churn guardrails, and experiment outcomes.